About

dj sarah c is a reggae tastemaker

“Sarah Sarah, none a them sound bwoy ah scare her! Sarah, oh Sarah. Yeah man, yuh haffi know that a Sarah C pon Vibes FM.”   

Listeners to Vibes FM – the UK’s No. 1 reggae station – recognised the name from somewhere. It was August 2006 and rumours of a female radio presenter – one who played good music and spoke about it intelligently and with respect – had been circulating around the capital for a while. Sarah C’s weekly show Reggaemylitis has now passed its fifteenth anniversary and Vibes FM’s discerning audience, who live and breathe reggae music, are more than happy about it.

Sarah is a music industry professional with an international network.  Her company, DVIBES® delivers tangible commercial revenue for artists and their business partners.  Prior to setting up DVIBES®, she spent five years working with VP Records, the world’s largest independent reggae record label.  Her network includes leading reggae and dancehall artists, producers, musicians, DJs, soundmen, promoters, media and journalists.

DVIBES® specialises in marketing and promotion across the globe; covering social and traditional media, promotions and events as well as project roll out campaigns.